What an Amazing Event at the Sun God music festival at UCSD! We activated our #PurpleforthePlanet initiative to protect endangered species through the partnership with @rainforesttrust. There must have been close to 1,000 postings to support the campaign. Great Day!!! About Sun God Music Festival: The Sun God Festival is a student-curated, daylong music and arts festival at UC San Diego. Named as one of Live Nation’s “Top 5 College Concerts That Should Be Actual Festivals”, the Sun God Festival is continuously reimagined to deliver students with thrilling moments and life-long memories from live performances by national touring artists, diverse food vendors, vibrant art and décor, and interactive brand activations.