Empowering the São João Batista Community: SAMBAZON's Latest Fair Trade Project

Kirra Bixby
2 min read Sustainability
Category Sustainability
Read time 2 minutes
Author Kirra Bixby
Empowering the São João Batista Community: SAMBAZON's Latest Fair Trade Project

In the heart of Brazil's Amazon rainforest lies a community whose resilience and dedication to sustainability caught SAMBAZON’s attention. Nestled in the municipality of Muaná, Pará, the São João Batista community been selected as the recipient of SAMBAZON's latest Fair for Life (FFL) project. Our commitment to fair trade practices, community empowerment, and corporate social responsibility is displayed in our latest project supporting their development of a community center. 

 Choosing the Right Community: A Commitment to Need and Sustainability 

 SAMBAZON's selection process for the FFL Award is rigorous. Each year, potential recipient communities undergo a comprehensive evaluation, considering factors such as health, education, quality of life, and organizational capacity.  

The community should demonstrate both a significant need for assistance and the ability to sustain projects on their own. SAMBAZON's support will eventually end, so the community must be capable of managing projects independently. 

 In the case of the São João Batista community, their dedication to sustainable practices, coupled with their pivotal role as suppliers of açaí to SAMBAZON, made them the perfect fit for the FFL project. Despite their critical role in the açaí trade, these communities lacked a central hub for collaboration and community development. The initiation of a community center in 2020 was a testament to their ambition, yet resources were scarce, hindering their ability to complete the project.


 A Place for Progress: The Sao Joao Batista Community Center 

 With the infusion of resources from SAMBAZON's FFL Award, the São João Batista community is poised to realize its vision of a vibrant community center. This center will serve as more than just a physical space; it will be a catalyst for progress, offering vital resources and training to empower individuals and families. 

 The construction of the community center is underway, marking the beginning of a transformative journey for São João Batista and surrounding communities. Upon completion, the center will become a focal point for various activities, including açaí training, financial management workshops, health care, and safety protocols. It will have an estimated reach of 300 families. By strengthening commerce and fostering collaboration, the center will not only enhance the livelihoods of local residents but also contribute to the broader economic development of the region. 

 Looking Ahead: Impact and Sustainability 

The impact of SAMBAZON's Fair for Life project extends far beyond the São João Batista community. By empowering local communities and promoting sustainable practices, SAMBAZON is laying the foundation for long-term prosperity in the Amazon region.  Through collaborative efforts and shared vision, SAMBAZON and its partners are creating a future where economic growth and environmental stewardship go hand in hand. 

Kirra Bixby

Senior Marketing Manager, Digital Content and Loyalty at SAMBAZON

Kirra Bixby has been working in digital marketing for 8 years. Majoring in Communication and Media Studies with a focus on Journalism at the University of San Diego has provided her with a wealth of writing experience for different platforms and publications throughout her marketing career. Kirra is a lover of the outdoors, adventure, and all things Açaí, and enjoys sharing her perspective through digital media.

Together we Açaí

Get recipes, tips, and inspiration delivered to your inbox.



Please note, comments need to be approved before they are published.